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An old Web design can be compared to an old house. It’s lost its luster, it’s in a state of disrepair, and no longer looks attractive. The current design of your website may be the same. It may look outdated, unattractive and in need of a makeover. Top 7 reasons to redesign your website 1. Outdated design Perhaps your current design is several years old. Maybe you designed it yourself or had it designed by someone else who didn’t know what they were doing. Whatever the reason consider getting a new design to give your online business a fresh look that attracts and retains visitors. It’s the first impression a visitor will receive of your business so the experience should be a pleasant one. 2. Difficult to navigate Website visitors should be able to navigate your web pages to find information quickly and easily. For example you may have navigation links at the top but not at the bottom of your pages. If someone reaches the bottom of your page they’ll need to scroll to the top to navigate to other parts of your website. To solve this problem include navigation links at the bottom of your web pages and link to internal pages within your content. 3. Code errors If your website contains many HTML or XHTML errors it will be difficult for the search engines to spider your pages plus it will take longer for them to load. When redesigning your website make sure your web pages validate correctly. 4. Slow loading pages Website loading speed is now one of the ranking factors for Google. This makes sense because people want to access information quickly with their high-speed Internet connections. Your site should load within a few seconds. Slow loading pages are often caused by large images, videos, javascript, code errors, broken links or a slow server. 5. Pages are not search engine friendly If your site is not optimized for the search engines you’re missing out on lots of traffic. To optimize your web pages your main keywords should be included in the title, description and keyword meta tags. They should also be included in your headings, subheadings, main content, links, file names and image descriptions (alt tag). 6. Lack of accessibility Most websites on the net are not accessible to people who are vision impaired. They may be blind, color blind or have difficulty reading small text on the screen. It may cost you more to make your website accessible to all people however it will expand the reach of your audience. 7. Web copy is sloppy If your web copy does not inspire visitors to take action you may have to rewrite it. You can do this yourself or hire a professional copywriter who can hypnotize your visitors with words that will get them to take action. Hire a professional web designer to redesign your website. Make sure he or she has many years of experience so you will not only get a great design but receive help in marketing the site to make it profitable. Redesign your current website by visiting: Professional Website Redesign. Herman Drost is Professional Web Designer owner and author of http://www.iSiteBuild.com/.
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