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Posted by Uncle Sha
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Starting a business is not an easy task especially if you have been working in a big organization all your working life. You need to have the experience of a complete business cycle as to have a feel of having one. The BizHelp24 portal stated that ‘It is a fact that only about 50% of small businesses are still trading after their first three years from initial set up.’
Business owners have to understand 6 initial steps required to start a business:
Step 1. Find your passion
In order for your business to exist in the long run, you must really have passion for it. You will not mind if you have to stay late as it is what you like to do during your free time. For instance, you like handling flowers. Probably the best business for you is being a florist. Without passion, the business will not stay for long.
Step 2. Make a research on the industry of your passion
Know your competitor, what do the customers actually want and survey the appropriate price for the products or services are important for you to know in order for you to make well-informed decisions about the business you are building. If you have many competitors having the same type of business, probably you want to think of a niche of the passion. For instance, being a florist, probably your focus will be on product deliveries, not just simply open a shop and wait for your customers.
Step 3. Find a good location
Good location will reduce your time and energy to market the business. You only have to promote once or twice only and a stream of people will keep going to your outlet. It is the best location if the area is full of people any time of the day, weekdays and weekends.
Step 4. Strategize the marketing aspects
Marketing is the most important aspect and it is actually a continuous process. Even if your business has already been established, you still need to review your marketing strategies and adapt them with the current situation. Marketing tools can be website, advertisement in media, social bookmarking avenues, exhibitions and road-shows and word-of-mouth.
Step 5. Build the infrastructure
Essential things are 1. computer with internet connection 2. fax machine 3. positive attitude staff to administer the office 4. Business logo 5.website 6. Business email 7. Telephone
Step 6. Develop entrepreneur attitude and characteristic
There is certain business acumen required in order for you to be successful. Among them are focus, persistent, integrity, honesty and positive. Read a lot of books/journals covering all aspects like management, marketing, economy, tax etc will definitely grow you into a well-informed business owner.
A lot of time and energy are required to build a business. That is why some people eliminates the long process by using shortcuts. Among the shortcuts would be
a. to buy existing business
b. to be a franschise
c. to be an agent to existing products
Hope this helps you in looking at different angles and perspectives. Spend most of your time now to think about Step 1 and 2 as good planning will certainly give your business a very strong foundation.
Passive income business opportunities are discussed in http://www.InvestInEast.com
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16th Sep 2009
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Category: Entrepreneur
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