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One of the first impressions you need to make is that the people behind the business are “the business”. All the market data that you will gather, all of the actions your competition performs to beat your business, will not matter unless the people behind the business make adjustments as the situation demands. I remember back in my college graduation ceremony the CEO of FedEx made a statement that holds true in any business situation. he said “one of the most important lessons in life that we should never forget is to be flexible”. Maybe you are great at marketing but not so great at sales, or maybe you are a great business administrator but not very good at people skills. All these strengths and weaknesses will help you in finding ways to compensate so your business can succeed. Begin by grading yourself on business skills, list what roles you have played in the business world. You can then ask your self a few questions such as am I good with numbers? How do I feel when I am around people? Do I wait for others to tell me what to do? How are my writing and speaking skills? Do I know where everything goes in my business office? After answering these questions, begin to list all of your professional experience, list duties and responsibilities, dates worked, educational background, also write down what you like to do in your spare time, do you have any hobbies? Once you gather all of this information, you will be able to get an idea of what you can offer, what you need improvement on and where you might need outside help. Never forget that all of your business contacts such as clients, professional associations, investors and lenders, and even buyers if you ever sell your business are considering the people behind the business more than the business itself.
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