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Many small business start-ups have a great business plan when they launch. They figure that within 4-6 months they will have so much business from word-of-mouth and referrals that they won’t have to do much selling or advertising. I disagree when we are talking about leaner times like inflationary or deflationary recessionary periods. Not long ago, a fellow entrepreneur confided in me that they figured that within a short time of launching their business, a superb business model by the way, that they would be so busy that they would merely take orders over the phone. Indeed, in looking at their operations, I believe that they would have been “order takers” by now if we were not in a recession “coupled with” credit crunch for small businesses. A regular recession no problem, their business model would fly, and like nothing else. In good times, sure it would be literally unstoppable. It is a great business model and it is “recession resistant” at least, even if it is a slow go right now. And really they are doing better than many would believe anyway considering we live in economically interesting times. But after I thought a little about this, it occurred to me; that’s alright, cutting your teeth in a recessionary period is going to be a godsend later on, as it “makes you” remain totally efficient at all times, and for sales it keeps your elevator pitch and sales process refined. That’s okay, sure it is more difficult to get it going, but it also means you do not have copy cats springing up everywhere trying to compete. If you are considering your current predicament in these stressful economic times then consider what I’ve said, these observations, and go revise your marketing and business plan. You will get there, be bold, try new things, and never give up! Lance Winslow - Lance Winslow’s Bio. Lance Winslow is also Founder of the Detail Guys, a cool little Franchise Company; http://www.detailguys.com/founder.shtml/.
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