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Here is a little secret that most entrepreneurs don’t know about. It doesn’t cost you anything to implement and if you don’t do it, you could be missing out on hundreds of thousands of dollars in missed sales. This is a techniques that is so simple I am embarrassed to even bring it up, but if you sell anything through the mail, on-line, or even face-to-face, you could be missing out on some serious bucks if you don’t start doing this today. OK, here’s the secret: Make sure that you include a special offer and catalog with every outgoing order. It’s that simple, but most entrepreneurs completely ignore it. When a customer has made a purchase, their guard is down and their skepticism is down. Up-sells may have been made at the time of purchase, but here is another chance to sell the customer where they are excited. Picture this, the customer just opened the big box that you sent them. They finally get the product that they have been excited to receive for a week or two. On the top of the order is an offer for a deep discount, because they are a now a customer and you show them that you are offering them a special deal, just for them. Make it really easy for them to take you up on this order. Maybe they call an 800 number and type in a code, or they go to a special website where they push a button and it automatically charges their card. Make the offer to-good-to-pass-up and the purchasing process smooth as silk, and you can add tons of money to your annual sales. It doesn’t cost you anything additional in postage. You don’t have to pay to gain them as a paying customer from some mailing list, because, get this…they already are a customer! I guarantee your closing ratio will be quite high with the right offer, just make it smooth. Joshua Black is an on-line infopreneur, marketing consultant, copywriter and educator dedicated to helping the bootstrapping small business owner succeed. Visit his flagship resource site for entrepreneurs at http://www.UnderdogMillionaire.com for the free Underdog Millionaire Wealth Pack: including a free e-book and daily wealth building tips for the bootstrapping small business owner.
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