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Creating killer websites isn’t just simply being able to slap some words down in a text editor and positing it up for people to see. It’s about having a visually appealing and informative site that makes people feel like it was created just for them while providing as much relevant content as possible. Visually, making use of appropriate colors and layout is the single most important factor when creating killer websites. If it doesn’t look good and project a professional image at the same time, potential customers are not going to be impressed and will turn around to your competition. You need to present yourself as a legit business person, not just someone looking to make a buck. Credibility is important and will be one of the determining factors for anyone thinking of using your services. Being informative will also be a driving point for people interested in your site. When companies or individuals feature articles or blogs, you will be providing the customer with knowledge which will only further prove your credibility and expertise. You could also offer a newsletter which can continuously keep customers informed or message boards to provide discussions and invite feedback. These tools are great to helping you find out what works for your website. Avoid letting your site get cluttered or busy as it looks unprofessional. Regardless if your site was created for small businesses or for primarily blogging, excessive advertisements and clashing pictures are often seen as signs of an amateur. With this in mind, try to keep graphic files small to allow for faster loading. Nothing is worse than sitting around waiting for a web page to load. Make sure that your site is compatible for a variety of resolutions, browser types, and even for different operating systems. Windows and MAC operating systems operate differently and therefore can change or distort an improperly implemented website. Remember, creating killer websites is attributed to experience, not luck, and so if you don’t seem to be able to get it right, don’t hesitate to call in experts for help. Colin Reay is a entrepreneur and has been working with websites and personal branding since college. Go here for more on how you can get your own website or visit our blog for more information on building your web presence online.
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